Wednesday, June 30, 2010
A Note on Intelectual Property
Today's comic book news brought word that Image Comic has changed the name of it's upcoming Guardians of the Globe mini-series to Guarding the Globe. This seems like a bizarre change in name. The Guardians of the Globe tells prospective readers what the series is about: a team of superheroes. In addition, the Guardians already have a built in fan-base, being long-time supporting characters in the series Invincible. So why change the name to something so generic sounding and uninformative. My suspicion is that DC Comics is flexing its legal muscles. You see for the last 20 years DC Comics has had a team of superheroes called the Global Guardians. It sounds similar enough and DC is probably well within it's rights to do this. However, it does screw over fans who were looking forward to a Guardians comic and the name change isn't going to help the title in a hostile marketplace. I know that it's important to protect trademarks but the Global Guardians are group of ethnic stereotypes who haven't held a series in years. Really, DC, you couldn't just let this one slide?